Since 1924, Umbro has brought a tailor’s touch to sportswear, serving the practical needs of modern, competitive athletes worldwide.
To revitalize Umbro’s digital ecosystem, I’ve led the charge redesigning the global e-commerce platform, reseting the brand’s visual tone online with a sleek and fast interface ensuring a fresh shopping experience.
Art Direction, UX/UI Design
Redesign the brand’s style guide to express modernity, precision and accuracy
Elevate Umbro’s look and feel with refined editorial photography and contextual product imagery
Bring out the A-game with a sleek, fast user interface ensuring a fresh shopping experience
Dedicated mobile UI thinking to ensure a smooth browsing on all devices