Since 1924, Umbro has brought a tailor’s touch to sportswear, serving the practical needs of modern, competitive athletes worldwide.
To revitalize Umbro’s digital ecosystem, I’ve led the charge redesigning the global e-commerce platform, reseting the brand’s visual tone online with a sleek and fast interface ensuring a fresh shopping experience.
Deliverables
Art Direction, UX/UI Design
Year
2016
Agency
Domani Studios
Redesign the brand’s style guide to express modernity, precision and accuracy
Reconfigure the brand style guide
Reconfigure the brand style guide
Elevate Umbro’s look and feel with refined editorial photography and contextual product imagery
Bring out the A-game with a sleek, fast user interface ensuring a fresh shopping experience
Product & editorial highlights featured on the homepageEngaging interactive hero section
Dedicated mobile UI thinking to ensure a smooth browsing on all devices
