Fila partnered with former tennis champion Marion Bartoli to design a bold, colorful collection suited to athletes and fashionistas alike. From concept to final production assets, I was in charge of bringing the fashion line to life in an exciting and unique interactive experience paying tribute to Fila’s forward thinking brand ethos and Marion’s creative vibrance.
Art Direction, Motion Graphics
LOVE FILA is a unique responsive website conceived to transport the user into an engaging and energetic digital environment.
The splashy graphics and vibrant transitions draw the user into the LOVE FILA experience, playing up and off the clothing collection and models.
Vibrant animations inspired by Bartoli’s sense of color and attitude bring the collection to life.
The interactive lookbook is showcasing
the collection range of styles, highlighting product features and singularities.