For the reboot of Calvin Klein’s most popular unisex fragrance, I was asked to design the ck2 social activation campaign celebrating CK’s raw sexual appeal, engaging millennials to push the limits of intimacy and provocation.
A responsive platform was the focal point of the experience, gathering all daring contributions of users through social media, excited by OOH enticement.
Deliverables
Art Direction, UX/UI Design
Year
2016
Agency
Domani Studios
To get things in motion, a brand film, along with lifestyle key visuals and assets are shot to bring the campaign alive.
Campaign key visual B
Texture "Fire"
Campaign key visual C
Texture "Water"
On the campaign platform, ck2 enthusiasts are challenged to push boundaries with a series of provocative, sexually-charged dares.
A dedicated mobile UI thinking ensures a smooth experience on all devices.
Engaging millennials on the go via display islands, product kiosks and interactive booths in retail spaces to boost interactions.
Campaign key visual B
Texture "Fire"
Campaign key visual C
Texture "Water"
