IGK Haircare

About

IGK was founded by four celebrity hair stylists eager to establish a disruptive, edgy, anti-Prom Queen haircare product line.

From the core branding aspects and packaging to the e-commerce website, I’ve lead the design effort to establish IGK as a new brand that seamlessly blends luxury with the new school of hairstyling.

Deliverables

Art & Design Director
Year

2016-2017
Agency

Domani Studios

Build a beauty brand that seamlessly blends luxury with the new school of hairstyling.

Design exhaustive brand style-guide & tone of voice

Implement logotype usage for physical and digital space

Establish IGK’s offbeat visual appeal with image centric packaging & custom brush typeface

Design IGK e-commerce platform to express the brand’s distinct attitude through product series, provocative quotes, inspired stylists bios and colorful graphic mood boards.